Josef Frank

Here I am back in sticky Brooklyn and trying to rediscover why I live here. We had such a wonderful trip and it’s always hard to return especially saying farewell to family.
We had a lovely day wandering the streets of Soho and Covent Garden browsing in great art bookstores namely Magma on Earlham Street that had some wonderful titles I’d never seen.
Top of my wish list is a book published by Gestalten called “
Naïve Modernism and Folklore in Contemporary Graphic Design”

I’ve seen many reviews of this book but never had the pleasure of flicking through it.

Then a trip to Liberty to check out their latest show of Liberty prints. The displays were really innovative and full of humor. I especially love their collaboration with Nike to revamp the Nike Dunk.

And then their extensive displays of Josef Frank’s fabrics and prints applied in so many different ways. Josef Frank was a Swedish designer who produced over 200 patterns between 1909 and 1950. His vibrant style redefined Swedish Modernism and he says it so eloquently –
“Every human needs a certain degree of sentimentality to feel free,” Frank said… “Away with the universal styles, away with the equalization of industry and art.”